Last summer I paid to get an ASIN reinstated. After the evaluation I decided not to go through with the appeal. Then, this month I had another one that was more important. I was allowed to credit the appeal part of the fee to this ASIN and pay just for the evaluation phase, which was great. They probably didn't have to do that, but it was good customer service and certainly generated my good will. The actual process went smoothly. It took three submissions to finally figure out what Amazon wanted to hear, but in a few days everything was better.