Temu has gone from relatively unknown in the US to an e-commerce powerhouse in record time. Its parent company, PDD Holdings, has already proven its dominance in China through Pinduoduo, and now it is turning its sights on the U.S. market. Sellers paying attention to the data are seeing a clear trend: Temu is growing fast, grabbing consumer attention, and offering Amazon sellers a rare early-adopteradvantage.
In this post, we will break down what current research says about Temu’s U.S. expansion, what that means for sellers who want to diversify, and how our eGP Temu-Ready™ service can help you get a clean, compliant start. We’ll also provide strategic advice on how to ride the waves—without getting swept away.
Temu’s U.S. Growth: What the Numbers Tell Us
Temu launched in the U.S. in September 2022 and quickly became one of the most downloaded apps across app stores. According to SensorTower, Temu reached over 100 million U.S. app downloads by the end of 2023 and was consistently in the top 10 shopping apps throughout 2024 (Source).
As of early 2025:
- Temu’s U.S. monthly active users surpassed 50 million (Source: Business of Apps)
- It’s ranked among the top three e-commerce platforms in mobile traffic alongside Amazon and Walmart (Source: SimilarWeb)
- It has expanded its product assortment to include over 29 major categories (Source: TechCrunch)
This data reflects not only growth, but sustained consumer interest—critical for sellers evaluating a new platform.
Why Are Consumers Shopping on Temu?
Consumers are drawn to Temu for its ultra-competitive pricing, free shipping, and game-like promotions. A recent Statista study shows that 66% of U.S. consumers who downloaded Temu made a purchase within 30 days (Source: Statista).
Key consumer appeals include:
- Deep discounts across trending categories
- Constant coupons and promotional events
- Designed to work best on your phone
It’s clear Temu has captured consumer attention—especially among younger, deal-hungry shoppers. For Amazon sellers looking to expand their reach, this presents a valuable opportunity.
How Temu Appeals to Amazon Sellers
Temu isn’t just attracting consumers—it’s courting U.S. Amazon sellers, too. Temu has openly invited third-party sellers from the U.S. to join its platform and bring their catalog of top-performing products.
In our blog, Is Temu the Amazon Slayer?, we noted that Temu’s open invitation to U.S. sellers, aggressive growth strategy, and fast category expansion resemble Amazon’s earlier days—offering a rare opportunity for sellers to establish a foothold before the platform becomes more regulated.
At the time of the blog, Temu was primarily opening to Chinese manufacturers with operations in the US. However, ever since President Trump imposed new tariffs, Temu actively started reaching out to top Amazon US sellers. In addition, we expect they will officially be opening Temu Canada to US and Canadian Amazon sellers shortly.
While Temu hasn’t officially confirmed this, seller observations suggest that early listings are being merchandised prominently to meet category fill rates. Temu’s website claims that 50% of new sellers see a first sale within 20 days, but our experience has been that sales can start in under a week for products already established on Amazon.
What the Data Means for You
It’s tempting to watch and wait—but here’s what the trends indicate:
- Temu’s app adoption has outpaced most new marketplace launches in recent memory, positioning it as one of the fastest-growing entrants.
- It’s not a short-term app—it’s a lasting player.
- Consumer conversion is high, especially for impulse-friendly categories.
The sellers who expand now can benefit from:
- Potential for greater visibility and early traction before categories become saturated.
- Lower costs for listing and logistics (compared to Amazon’s rising FBA fees).
- An opportunity to diversify to reduce risk in their business.
- Using Amazon FBA to fulfill orders (if desired).
What Sellers Can Do Now to Take Advantage of the Temu Boom
Temu’s rise isn’t just a headline—it’s a clear signal that e-commerce sellers should be rethinking their platform strategy. Here are specific, strategic actions sellers can take to capitalize on Temu’s momentum:
1. Prioritize High-Demand, Low-Competition Categories
Use Temu’s trending data to identify top-performing categories like home goods, kitchen gadgets, pet products, and affordable fashion. Focus on:
- Products with mass appeal and minimal moving parts (lower return risk).
- Items with good margin buffer to stay competitive in Temu’s price-sensitive environment.
- SKUs that are lightweight and easy to fulfill to align with Temu’s logistics goals.
- SKUs that aren’t well represented on Temu currently.
Pro Tip: Avoid simply duplicating your entire Amazon catalog. Curate a winning selection specifically tailored for Temu.
2. Adapt Listings for Platform-Specific SEO
Temu’s search algorithm is different from Amazon’s. Instead of stuffing keywords, focus on clarity, relevance, and visual storytelling.
- Rewrite titles to fit Temu’s structure (typically shorter, direct product descriptions).
- Prioritize lifestyle imagery over technical infographics.
- Use bullet points sparingly—focus instead on value proposition and key use cases.
3. Invest in Clean, Compliant Onboarding
As Temu begins to tighten its requirements, sellers who present clean documentation and correctly formatted listings will have the advantage.
- Prepare and verify all business documentation upfront (e.g., EIN letter, Articles of Organization).
- Review listing guidelines carefully to prevent rejections or takedowns.
- Avoid rushing uploads—errors may delay your launch by weeks.
Need Help? Our eGP Temu-Ready™ service ensures your top listings are adapted, approved, and launch-ready.
4. Leverage Early-Adopter Visibility
Temu’s early-stage sellers may benefit from increased platform merchandising visibility as the platform promotes new listings to meet category growth goals.
- Launch your products before your competitors flood the space.
- Focus on building review volume early while thresholds are lower.
- Consider bundling or introducing introductory offers to accelerate conversions.
5. Reinvest Learnings from Amazon
You already have data—use it. Apply what you know about customer preferences, seasonality, and SKU performance to Temu’s ecosystem.
- Analyze which ASINs have strong CTRs and conversion rates.
- Use prior image/video A/B tests to influence your Temu listing.
- Avoid past mistakes—if a product has high returns on Amazon, skip it.
6. Start with a Soft Launch Strategy
You don’t need to commit your entire product catalog to Temu right away. Start small, then scale strategically.
- Launch 5–10 SKUs first to test category viability.
- Monitor performance for the first 60–90 days.
- Iterate listing formats and imagery based on real shopper behavior.
7. Build Platform Expertise Now
Like Amazon, Temu will evolve—and sellers who understand its systems early will dominate when competition intensifies.
- Join seller forums and communities specific to Temu.
- Stay updated on Temu’s policy announcements and marketplace changes.
- Track performance metrics in detail: product ranking, bounce rate, review volume, etc.
8. Avoid Price Wars—Position Your Value
Temu attracts budget-conscious buyers, but that doesn’t mean you must race to the bottom on pricing.
- Emphasize product quality, design, or unique features.
- Use lifestyle photography to show value beyond price.
- Offer bundles or “plus” versions to improve perceived value.
9. Focus on Long-Term Multichannel Strategy
Temu isn’t a replacement for Amazon—it’s a complementary growth path. Diversifying protects you from future platform changes and opens new revenue channels.
- Use Temu to offset rising Amazon ad costs and algorithm volatility.
- Treat your Temu presence as a brand awareness and acquisition channel.
- Balance risk by diversifying traffic and sales across both platforms.
10. Get Strategic Support
Launching on a new marketplace comes with a learning curve. Partnering with a team that knows the platform can accelerate your success.
That’s where we come in.
How Can We Help You Today?
At eGrowth Partners, we have helped thousands of Amazon sellers navigate the complex world of compliance, listings, and platform transitions. Our deep expertise with Amazon’s policies means we understand what sellers need to thrive in new marketplaces—and Temu is no exception.
While there are good tools that help Amazon sellers migrate to Temu, they only import about 85% of the required data for each listing. This means that migration is still a heavily manual process for sellers with larger catalogs.
With our eGP Temu-Ready™ service, we:
- Import your curated Amazon US or Amazon Canada catalog to Temu US and Temu Canada using tools, people, and AI.
- Ensure that your fully compliant, Temu-ready listings go live on Temu.
- Prevent delays and takedowns by adhering to Temu’s guidelines.
As more sellers explore Temu, the space will only get more competitive. Let us help you expand with confidence.
🟧 Book your Free eGP Temu Ready Consultation today and get started before the platform is saturated. In Amazon years, it is 2010 on Temu!
Note: All data and platform trends referenced in this post are current as of May 2025. As marketplaces evolve rapidly, we recommend verifying information directly with Temu and other sources before making business decisions.
Ready to Expand?
Let’s talk about how Temu fits into your growth strategy.
📞 Schedule a consultation today and get a personalized migration roadmap.
