Amazon Account Reinstatement and Suspension Prevention

10 Step Program to Amazon Seller Account Health

  • Charlene Anderson
    Posted at 08:18h, 06 April Reply

    As always, Cynthia, a well-researched, well-written article. All sellers should read this!

  • Anthony
    Posted at 10:00h, 07 April Reply

    Thank you for the information I am very new to this I just set up my business account and now I am looking for inventory. I am starting very small some household items and books from home… These Bloggs are very helpful

    Thank You Cynthia

  • rob
    Posted at 00:37h, 23 October Reply

    I just got suspended with perfect feedback and metrics after 5 years for selling a single Good Wife DVD acquired at Target. It looks like they wont accept my receipt. They keep asking for an invoice. I know this item was legit. The customer never complained and was never refunded. Claim was ‘inauthentic’. Don’t know if anyone complained (Paramount?) or if this is just a trap set by Amazon. Response time to first suspension email is up to 3 or 4 weeks! Their suspension formletter promises an appeal response time of 24 hours! Some people are getting suspended for selling inauthentic versions of their own manufactured, branded items!

    • Cynthia Stine
      Posted at 12:11h, 31 October Reply


      I’m sorry to hear about your experience. You are quite right, DVDs are a difficult category and a lot of sellers are getting suspended. Your Target invoice should be detailed enough for them. You just need the right person to look at it. We have a client that is the manufacturer of their own product and who is having to defend their product against inauthentic. It is crazy.

      Good luck, I hope you get good news soon.


  • Chris
    Posted at 09:10h, 19 January Reply


    Can you please advise how to get your account back to good after going to Fair, we have 280 get lost from one shipment to Germany, the impact and experience this has had is shocking!

    We have gone from 60%+ of the Buy Box to 0. Can you please explain what we can do to get the account Health back to Good standing.

    Also if we use FBA Will this allow us a % of the BB share even though our account health is fair?

    • Cynthia Stine
      Posted at 15:38h, 19 January Reply

      To get your account back to good standing, you need to have a volume of perfect orders. This takes time. Some of my clients have sped up the process by selling items that are cheap with high volume sales like a thumb drive. By selling and shipping out lots of orders a day, they were able to bring their metrics up faster.

      FBA will help because you won’t get dinged for shipping and delivery problems. It will help with the buy box. Given the magnitude of your situation, you may have no choice but to sell FBA in Germany. I’ve had several sellers get suspended in the German marketplace because they were unable to meet Amazon’s exacting standards.

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